Data collection options.
Data-driven attribution is an intensive data modeling exercise. The insights you get out depend greatly on the data that goes in. In a complex marketing landscape, there are many sources of data — collecting it can be a difficult task. In some cases, you may have access to data event feeds, or “log files.” In other cases, you may need a scalable tagging approach in order to capture events directly. How can you be sure to collect data across a your marketing mix?
The Attribution 360 solution.
The answer is adopting a solution with the flexibility to work both ways. Attribution 360 can analyze your situation, and recommend an onboarding plan. Our solution can collect the data required for data-driven attribution and optimization via log files or with a scalable tagging approach.
In this brief you’ll learn:
- Key success factors in working with log-file data collection
- The power of Attribution 360's proprietary tagging solution
- Data capabilities possible with each collection method