CN103455587A - Method and device for obtaining push contents as well as method and device for receiving push contents - Google Patents
Method and device for obtaining push contents as well as method and device for receiving push contents Download PDFInfo
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- CN103455587A CN103455587A CN2013103844322A CN201310384432A CN103455587A CN 103455587 A CN103455587 A CN 103455587A CN 2013103844322 A CN2013103844322 A CN 2013103844322A CN 201310384432 A CN201310384432 A CN 201310384432A CN 103455587 A CN103455587 A CN 103455587A
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Abstract
The invention provides a method and a device for obtaining push contents, a method and a device for receiving push contents as well as a pushing system, wherein the method for obtaining the push contents comprises the following steps that webpages are sent, wherein the webpages comprise at least one picture; the picture and an indicating sign selected in the webpages are received; the contents in the selected picture are obtained; the push contents are obtained according to the contents and the indicating sign. The method provided by the embodiment of the invention has the advantages that on one hand, the utilization rate of web pictures is improved, and on the other hand, richer and more valuable information can be provided.
Description
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of method that the method that pushes content and device, reception push content and device, supplying system of obtaining.
Background technology
The birth of social network sites and the increasingly mature image data of maximum-norm since the dawn of human civilization that produced.For example, Facebook(establishes the social networking service website in the U.S.) to process about 300,000,000 pictures that the user uploads every day, and for example, the picture of Snapchat(a " burning after readding " is shared application) also to process about 6,000 ten thousand pictures etc. every day.Picture in these networks has comprised abundant useful information, for example, and the interested ad content of user, Reiseziel, star's Eight Diagrams content etc.The problem existed at present is that these pictures that comprise bulk information lie on the table on one side, greatly reduce the utilization rate of picture.
Summary of the invention
The present invention is intended at least one of solve the problems of the technologies described above.
For this reason, first purpose of the present invention is to propose a kind of method that pushes content of obtaining.The method has improved the utilization rate of network picture on the one hand, and more abundant, valuable information can be provided on the other hand.
Second purpose of the present invention is to propose the another kind of method that pushes content that receives.
The 3rd purpose of the present invention is to propose a kind of device that pushes content that obtains.
The 4th purpose of the present invention is to propose the another kind of device that pushes content that receives.
The 5th purpose of the present invention is to propose a kind of supplying system.
To achieve these goals, the method that pushes content of obtaining of first aspect present invention embodiment comprises the following steps: send webpage, wherein, described webpage comprises at least one picture; Be received in picture and the designator selected in described webpage; Obtain the content in the picture of described selection; And obtain the propelling movement content according to described content and described designator.
The method of obtaining the propelling movement content of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
To achieve these goals, the method that the reception of second aspect present invention embodiment pushes content comprises the following steps: receive webpage, wherein, described webpage comprises at least one picture; Be sent in picture and the designator selected in described webpage; And reception is according to the propelling movement content of described picture and the propelling movement of described designator.
The reception of the embodiment of the present invention pushes the method for content, be sent in picture and the designator selected in webpage, and reception is according to the propelling movement content of the content in the selection picture and designator propelling movement, effectively and fully utilized on the one hand the network picture, improve the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
To achieve these goals, the device that obtains the propelling movement content of third aspect present invention embodiment comprises: the webpage sending module, and for sending webpage, wherein, described webpage comprises at least one picture; Picture and designator receiver module, picture and the designator for being received in described webpage, selected; The image content acquisition module, for the content of the picture that obtains described selection; Push the content obtaining module, for according to described content and described designator, obtaining the propelling movement content.
The device that obtains the propelling movement content of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
To achieve these goals, the reception of fourth aspect present invention embodiment pushes the device of content, comprising: the webpage receiver module, and for receiving webpage, wherein, described webpage comprises at least one picture; Picture and designator sending module, picture and the designator for being sent in described webpage, selected; And push the content reception module, for receiving the propelling movement content according to described picture and the propelling movement of described designator.
The reception of the embodiment of the present invention pushes the device of content, be sent in picture and the designator selected in webpage, and reception is according to the propelling movement content of the content in the selection picture and designator propelling movement, effectively and fully utilized on the one hand the network picture, improve the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
To achieve these goals, the supplying system of fifth aspect present invention embodiment comprises: the device that obtains the propelling movement content of third aspect present invention embodiment and the reception of fourth aspect present invention embodiment push the device of content.
The supplying system of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
The aspect that the present invention is additional and advantage part in the following description provide, and part will become obviously from the following description, or recognize by practice of the present invention.
The accompanying drawing explanation
Above-mentioned and/or the additional aspect of the present invention and advantage will become from the following description of the accompanying drawings of embodiments and obviously and easily understand, wherein,
Fig. 1 is the process flow diagram that obtains according to an embodiment of the invention the method that pushes content;
Fig. 2 is the process flow diagram that obtains in accordance with another embodiment of the present invention the method that pushes content;
Fig. 3 is the process flow diagram that the reception of another embodiment according to the present invention pushes the method for content;
Fig. 4 is the structural representation that obtains according to an embodiment of the invention the device that pushes content;
Fig. 5 is the structural representation that obtains in accordance with another embodiment of the present invention the device that pushes content;
Fig. 6 is the structural representation that obtains the device that pushes content of another embodiment according to the present invention;
Fig. 7 is the structural representation that the reception of another embodiment according to the present invention pushes the device of content;
Fig. 8 be according to the present invention again the reception of another embodiment push the structural representation of the device of content;
Fig. 9 be according to the present invention again the reception of another embodiment push the structural representation of the device of content;
Figure 10 is the structural representation of supplying system according to an embodiment of the invention.
Embodiment
Below describe embodiments of the invention in detail, the example of described embodiment is shown in the drawings, and wherein same or similar label means same or similar element or the element with identical or similar functions from start to finish.Be exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not be interpreted as limitation of the present invention.On the contrary, embodiments of the invention comprise spirit and interior all changes, modification and the equivalent of intension scope that falls into additional claims.
In description of the invention, it will be appreciated that, term " first ", " second " etc. are only for describing purpose, and can not be interpreted as indication or hint relative importance.In description of the invention, it should be noted that, unless otherwise clearly defined and limited, term " is connected ", " connection " should do broad understanding, for example, can be to be fixedly connected with, and can be also to removably connect, or connects integratedly; Can be mechanical connection, can be also to be electrically connected to; Can be directly to be connected, also can indirectly be connected by intermediary.For the ordinary skill in the art, can concrete condition understand above-mentioned term concrete meaning in the present invention.In addition, in description of the invention, except as otherwise noted, the implication of " a plurality of " is two or more.
In process flow diagram or any process of otherwise describing at this or method describe and can be understood to, mean to comprise one or more module, fragment or part for the code of the executable instruction of the step that realizes specific logical function or process, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can be not according to order shown or that discuss, comprise according to related function by the mode of basic while or by contrary order, carry out function, this should be understood by the embodiments of the invention person of ordinary skill in the field.
Below with reference to accompanying drawing, method, device and the supplying system that the method, device and the reception that push content according to obtaining of the embodiment of the present invention push content described.
In order fully to excavate and to utilize the useful information in a large amount of pictures in internet, the present invention proposes a kind of method that pushes content of obtaining, comprise the following steps: send webpage, wherein, webpage comprises at least one picture; Be received in picture and the designator selected in webpage; Obtain the content in the picture of selection; And obtain the propelling movement content according to content and designator.
Fig. 1 is the process flow diagram that obtains according to an embodiment of the invention the method that pushes content.
As shown in Figure 1, obtaining the method that pushes content comprises the following steps:
S101, send webpage, and wherein, webpage comprises at least one picture.
Particularly, can be server for example cloud server send webpage to client, at first client sends web-page requests to cloud server, cloud server sends webpage according to this request to client, after the client Web page loading, can get comprising at least one picture.For example, client can send web-page requests to cloud server by the application of web class, loads and open the webpage sent according to this web-page requests, at least one picture comprised to obtain webpage.
S102, be received in picture and the designator selected in webpage.
Particularly, the user is after client is obtained at least one picture, can carry out sectional drawing by least one picture in webpage, or the application program of client directly is extracted in the picture in user's sight line or provides information to allow the user select interested picture to obtain Target Photo, and Target Photo is sent to cloud server, be to be understood that, client also can be obtained Target Photo by additive method, wherein, the picture that in S102, the reception user selects in webpage specifically comprises: receive webpage is carried out to the sectional drawing picture that sectional drawing obtains, or the picture in user's sight line of reception transmission, or the picture selected in webpage of the information according to providing receive sent.Should be appreciated that the picture that the user selects in webpage by client can be one, can be also multiple.
In one embodiment of the invention, designator can comprise use indication and/or object classification identification indication etc.Wherein, designator can be user oneself setting, also can be the client default setting, the identification of object classification is designated as the indication of recognition object classification, as, the interested object list of user, used the indication that is designated as the related content of searching object, as, find the object identified relevant advertisements, find the personage's who identifies associated video etc.Should be appreciated that designator can also comprise other designator, or user-defined designator.
S103, obtain the content in the picture of selection.
Particularly, cloud server can obtain the content in the picture of selection by object recognition algorithm, for example, cloud server can by based on outward appearance recognizer Appearance-based, find out the one or more object or person things in the picture of selection based on feature recognition algorithms Feature-based etc.
S104, obtain the propelling movement content according to content and designator.
Wherein, designator is determined the scope that pushes content, push content and can comprise news, video, advertisement, Reiseziel etc., pushing content can obtain by propelling movement algorithm of the prior art, it will be appreciated by those skilled in the art that, for the new propelling movement algorithm in future, the cloud server of the present embodiment can be used to obtain the propelling movement content relevant to content.
For example, the user sees that in social networks friend wears the picture of a pair of high-heeled shoes, can intercept the picture with high-heeled shoes, and the designator of this picture and input is sent to cloud server, it is the Item Information relevant to picture that designator can be indicated content recommendation, cloud server obtains the footwear information in picture by object recognition algorithm, for example, brand, price, color etc., and obtain the advertisement relevant to this footwear information according to the footwear information of obtaining and designator, and relevant advertising pictures or advertisement link are pushed to corresponding client, client can will push content displaying on the former picture of webpage, perhaps be illustrated in any position of webpage, with for reference, check.
The method of obtaining the propelling movement content of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
Fig. 2 is the process flow diagram that obtains in accordance with another embodiment of the present invention the method that pushes content.Can obtain content to be pushed according to designator, and treat the propelling movement content according to designator and screened to obtain the propelling movement content.Particularly, as shown in Figure 2, obtain the method that pushes content and comprise the following steps:
S201, send webpage, and wherein, webpage comprises at least one picture.
Particularly, can be server for example cloud server send webpage to client, at first client sends web-page requests to cloud server, cloud server sends webpage according to this request to client, after the client Web page loading, can get comprising at least one picture.For example, client can send web-page requests to cloud server by the application of web class, loads and open the webpage sent according to this web-page requests, at least one picture comprised to obtain webpage.
S202, be received in picture and the designator selected in webpage.
Particularly, the user is after client is obtained at least one picture, can carry out sectional drawing by least one picture in webpage, or the application program of client directly is extracted in the picture in user's sight line or provides information to allow the user select interested picture to obtain Target Photo, and Target Photo is sent to cloud server, be to be understood that, client also can be obtained Target Photo by additive method, wherein, the picture that in S202, the reception user selects in webpage specifically comprises: receive webpage is carried out to the sectional drawing picture that sectional drawing obtains, or the picture in user's sight line of reception transmission, or the picture selected in webpage of the information according to providing receive sent.Should be appreciated that the picture that the user selects in webpage by client can be one, can be also multiple.
In one embodiment of the invention, designator can comprise use indication and/or object classification identification indication etc.Wherein, designator can be user oneself setting, also can be the client default setting, the identification of object classification is designated as the indication of recognition object classification, as, the interested object list of user, used the indication that is designated as the related content of searching object, as, find the object identified relevant advertisements, find the personage's who identifies associated video etc.Should be appreciated that designator can also comprise other designator, or user-defined designator.
S203, obtain the content in the picture of selection.
Particularly, cloud server can obtain the content in the picture of selection by object recognition algorithm, for example, cloud server can by based on outward appearance recognizer Appearance-based, find out the one or more objects in the picture of selection based on feature recognition algorithms Feature-based etc.
S204, obtain the to be pushed content relevant to content according to designator.
In one embodiment of the invention, cloud server is selected to obtain according to object classification identification designator the object list that meets user's request to the content in picture, the labels such as the kind of the object that then basis identifies, title obtain respectively the to be pushed content relevant to object from corresponding interface and/or database.Wherein, content to be pushed can comprise news, video, advertisement, Reiseziel etc.
In another embodiment of the present invention, if cloud server is not received the object classification identification indication that the user inputs, can give tacit consent to all objects of selecting in picture, then according to labels such as the kind of each object, titles, obtain respectively the to be pushed content relevant to object from corresponding interface and/or database.
S205, treat the propelling movement content according to designator and screened to obtain the propelling movement content.
Wherein, pushing content can obtain by propelling movement algorithm of the prior art, it will be understood by those skilled in the art that the new propelling movement algorithm for future, and the cloud server of the present embodiment can be used to obtain the propelling movement content relevant to content.
For example, use is designated as the relevant advertisements that finds recognizable object, cloud server can be screened to obtain effective advertising message according to using indication to treat the propelling movement content, and for example, use is designated as finds the associated video that can identify the personage, and cloud server can be screened to obtain the video relevant to this personage according to using indication to treat the propelling movement content.Cloud server can push these content and push to corresponding client, and client can will push content displaying on the former picture of webpage, or is illustrated in any position of webpage, with for reference, checks.
The method of obtaining the propelling movement content of the embodiment of the present invention, can obtain content to be pushed according to designator, and treat the propelling movement content according to designator and screened to obtain the propelling movement content, improved the accuracy rate that pushes result.
In above-mentioned any one is described, obtains the method that pushes content and also comprise: will push content and push to client.
In one embodiment of the invention, to to push more exactly content and push to corresponding client in order to make, further promoting the user experiences, obtaining the method that pushes content also comprises: obtain identification information, this identification information can be the identification information of client or user's account information, and push this propelling movement content according to identification information, for example, will push content and push to client.Wherein, identification information can be user's account information, also can be for cloud server is the unique ID that client is distributed, i.e. and IDentity, identify label number.
In one embodiment of the invention, in order to learn that whether the user is interested in the propelling movement content, further improve the accuracy rate that pushes result, obtaining the method that pushes content also comprises: in pushing content, add statistics codes and identification information, wherein, by statistics codes, obtain for the operation behavior that pushes content; And the reception operation behavior, and operation behavior and identification information are associated.Statistics codes mainly operates in client, after client is obtained the propelling movement content, statistics codes can be monitored client to the operation of propelling movement content and be obtained service data, and service data analyzed obtained to operation behavior, or statistics codes is obtained after service data and service data is sent to cloud server analyzed is obtained operation behavior.Wherein, operation behavior can comprise that the user clicks, advertising display etc.Thus, can learn that the user is to pushing the associative operation of content, for example, whether click and check etc., and then learn that whether the user is interested in the propelling movement content, further improve the accuracy rate that pushes result.
In order to realize above-described embodiment, the present invention also proposes the another kind of method that pushes content that receives.
A kind of method that pushes content that receives, comprise the following steps: receive webpage, wherein, webpage comprises at least one picture; Be sent in picture and the designator selected in webpage; And reception is according to the propelling movement content of picture and designator propelling movement.
Fig. 3 is the process flow diagram that the reception of another embodiment according to the present invention pushes the method for content.
As shown in Figure 3, receiving the method that pushes content comprises the following steps:
S301, receive webpage, and wherein, webpage comprises at least one picture.
Particularly, can be server for example cloud server send webpage to client, the client webpage.At first client sends web-page requests to cloud server, and cloud server sends webpage according to this request to client, after client Web page loading, can get comprising at least one picture.For example, client can send web-page requests to cloud server by the application of web class, receives, loads and open the webpage sent according to this web-page requests, at least one picture comprised to obtain webpage.
S302, be sent in picture and the designator selected in webpage.
Particularly, the user is after client is obtained at least one picture, can carry out sectional drawing by least one picture in webpage, or the application program of client directly is extracted in the picture in user's sight line or provides information to allow the user select interested picture to obtain Target Photo, and Target Photo is sent to cloud server, be to be understood that, client also can be obtained Target Photo by additive method, wherein, the picture of in S302, the user being selected in webpage is sent to cloud server and specifically comprises: send webpage is carried out to the sectional drawing picture that sectional drawing obtains, or the picture in transmission user sight line, or send the picture of selecting according to the information provided in webpage.Should be appreciated that the picture that the user selects in webpage by client can be one, can be also multiple.
In one embodiment of the invention, designator can comprise use indication and/or object classification identification indication etc.Wherein, designator can be user oneself setting, also can be the client default setting, the identification of object classification is designated as the indication of recognition object classification, as, the interested object list of user, used the indication that is designated as the related content of searching object, as, find the object identified relevant advertisements, find the personage's who identifies associated video etc.Should be appreciated that designator can also comprise other designator, or user-defined designator.
S303, receive the propelling movement content according to picture and designator propelling movement.
Wherein, push content and can comprise news, video, advertisement, Reiseziel etc.
Particularly, after cloud server receives the picture that the user selects in webpage, obtain the content in this picture by object recognition algorithm, and obtain to content relevant propelling movement content with the designator of user's input by propelling movement algorithm of the prior art according to the content in picture, and will push content and push to client, client, to after pushing content, can push content displaying on the former picture of webpage, or any position that is illustrated in webpage is checked with for reference.It will be understood by those skilled in the art that, for new propelling movement algorithm in future, the cloud server of the present embodiment can be used to obtain the propelling movement content relevant to content.
The reception of the embodiment of the present invention pushes the method for content, be sent in picture and the designator selected in webpage, and reception is according to the propelling movement content of the content in the selection picture and designator propelling movement, effectively and fully utilized on the one hand the network picture, improve the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
In one embodiment of the invention, receive more exactly corresponding propelling movement content in order to make, further promoting the user experiences, receiving the method that pushes content also comprises: send identification information, this identification information can be the identification information of client or user's account information, and receives and push content according to identification information.Wherein, identification information can be user's account information, can be also the unique ID that client is distributed for cloud server.
In one embodiment of the invention, in order to learn that whether the user is interested in the propelling movement content, improve the accuracy rate that pushes result, push content and comprise statistics codes and identification information, receive the method that pushes content and also comprise: obtain for the operation behavior that pushes content by statistics codes; And transmit operation behavior.Wherein, operation behavior can comprise that the user clicks, advertising display etc.Thus, can learn that the user is to pushing the associative operation of content, for example, whether click and check etc., and then learn that whether the user is interested in the propelling movement content, improve the accuracy rate that pushes result.
In order to realize above-described embodiment, the present invention also proposes a kind of device that pushes content that obtains.
A kind of device that pushes content that obtains comprises: the webpage sending module, and for sending webpage, wherein, webpage comprises at least one picture; Picture and designator receiver module, picture and the designator for being received in webpage, selected; The image content acquisition module, for the content of the picture that obtains selection; Push the content obtaining module, for according to content and designator, obtaining the propelling movement content.
Fig. 4 is the structural representation that obtains according to an embodiment of the invention the device that pushes content.
As shown in Figure 4, obtaining the device that pushes content comprises: webpage sending module 110, picture and designator receiver module 120, image content acquisition module 130 and propelling movement content obtaining module 140.
Particularly, webpage sending module 110 is for sending webpage, and wherein, webpage comprises at least one picture.More specifically, can be server for example cloud server send webpage to client, at first client sends web-page requests to cloud server, webpage sending module 110 sends webpage according to this request to client, after the client Web page loading, can get comprising at least one picture.For example, client can send web-page requests to cloud server by web class application, loads and open at least one picture that the webpage that sends according to this web-page requests comprises to obtain webpage.
Picture and designator that picture and designator receiver module 120 are selected for being received in webpage.Wherein, designator can comprise use indication and/or object classification identification indication etc.Wherein, designator can be user oneself setting, also can be the client default setting, the identification of object classification is designated as the indication of recognition object classification, as, the interested object list of user, used the indication that is designated as the related content of searching object, as, find the object identified relevant advertisements, find the personage's who identifies associated video etc.Should be appreciated that designator can also comprise other designator, or user-defined designator.
More specifically, the user is after client is obtained at least one picture, can carry out sectional drawing by least one picture in webpage, or the application program of client directly is extracted in the picture in user's sight line or provides information to allow the user select interested picture to obtain Target Photo, and Target Photo is sent to picture and designator receiver module 120, be to be understood that, client also can be obtained Target Photo by additive method, picture and designator receiver module 120 also specifically for: receive webpage carried out to the sectional drawing picture that sectional drawing obtains, or the picture in user's sight line of reception transmission, or the picture selected in webpage of the information according to providing receive sent.Should be appreciated that the picture that the user selects in webpage by client can be one, can be also multiple.
Image content acquisition module 130 is for the content of the picture that obtains selection.More specifically, image content acquisition module 130 can obtain the content in the picture of selection by object recognition algorithm, for example, image content acquisition module 130 can by based on outward appearance recognizer Appearance-based, find out the one or more object or person things in the picture of selection based on feature recognition algorithms Feature-based etc.
Push content obtaining module 140 for according to content and designator, obtaining the propelling movement content.Wherein, designator is determined the scope that pushes content, push content and can comprise news, video, advertisement, Reiseziel etc., pushing content can obtain by propelling movement algorithm of the prior art, it will be appreciated by those skilled in the art that, for the new propelling movement algorithm in future, the propelling movement content obtaining module 140 of the present embodiment can be used to obtain the propelling movement content relevant to content.
For example, the user sees that in social networks friend wears the picture of a pair of high-heeled shoes, the user can intercept the picture with high-heeled shoes, and by client, the designator of this picture and input is sent to picture and designator receiver module 120, it is the Item Information relevant to picture that designator can be indicated content recommendation, image content acquisition module 130 obtains the footwear information in picture by object recognition algorithm, for example, brand, price, color etc., push content obtaining module 140 and obtain the advertisement relevant to this footwear information according to the footwear information of obtaining with designator, pushing module 150 pushes to corresponding client by relevant advertising pictures or advertisement link, client can will push content displaying on the former picture of webpage, perhaps be illustrated in any position of webpage, with for reference, check.
The device that obtains the propelling movement content of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
Fig. 5 is the structural representation that obtains in accordance with another embodiment of the present invention the device that pushes content.
As shown in Figure 5, obtaining the device that pushes content comprises: webpage sending module 110, picture and designator receiver module 120, image content acquisition module 130, propelling movement content obtaining module 140, acquiring unit 141 and screening unit 142.Wherein, pushing content obtaining module 140 comprises: acquiring unit 141 and screening unit 142.
Particularly, acquiring unit 141 is for obtaining the to be pushed content relevant to content according to designator.In one embodiment of the invention, acquiring unit 141 is selected to obtain according to object classification identification designator the object list that meets user's request to the content in picture, and obtain respectively the to be pushed content relevant to object according to labels such as the kind of the object identified, titles from corresponding interface and/or database, wherein, content to be pushed can comprise news, video, advertisement, Reiseziel etc.
In another embodiment of the present invention, if do not receive the object classification identification indication that the user inputs, acquiring unit 141 acquiescence is selected all objects in pictures, then according to labels such as the kind of each object, titles, obtains respectively the to be pushed content relevant to object from corresponding interface and/or database.
Screening unit 142 is screened to obtain the propelling movement content for treat the propelling movement content according to designator.
For example, use and be designated as the relevant advertisements that finds recognizable object, screening unit 142 can be screened to obtain effective advertising message according to using indication to treat the propelling movement content.And for example, use to be designated as and find the associated video that can identify the personage, screening unit 142 can be screened to obtain the video relevant to this personage according to using indication to treat the propelling movement content.
The device that obtains the propelling movement content of the embodiment of the present invention, can obtain the to be pushed content relevant to content according to object classification identification indication by acquiring unit, the screening unit is screened to obtain the propelling movement content according to using indication to treat the propelling movement content, has improved the accuracy rate that pushes result.
Fig. 6 is the structural representation that obtains the device that pushes content of another embodiment according to the present invention.
As shown in Figure 6, obtaining the device that pushes content comprises: webpage sending module 110, picture and designator receiver module 120, image content acquisition module 130, propelling movement content obtaining module 140, identification information acquisition module 150, acquiring unit 141 and screening unit 142.Wherein, pushing content obtaining module 140 comprises: acquiring unit 141 and screening unit 142.
Particularly, in one embodiment of the invention, to to push more exactly content and push to corresponding client in order to make, further promoting the user experiences, identification information acquisition module 150 is for obtaining the identification information of client, this identification information can be the identification information of client or user's account information, and pushes this propelling movement content according to identification information.Wherein, identification information can be user's account information, can be also the unique ID that client is distributed for cloud server.
The device that obtains the propelling movement content of the embodiment of the present invention, receive the identification information of client by the identification information receiver module, pushing module will push content according to identification information and push to corresponding client, make cloud server will push more exactly content and push to corresponding client, further promoted user's experience.
In one embodiment of the invention, this device also comprises: add the module (not shown), in the propelling movement content, adding statistics codes and identification information, wherein, obtain for the operation behavior that pushes content according to statistics codes.In another embodiment of the present invention, identification information acquisition module 150 is also for receiving the operation behavior of transmission, and operation behavior and identification information are associated.Wherein, client is obtained the user for the operation behavior that pushes content by statistics codes, and operation behavior can comprise that the user clicks, advertising display etc.
According to above-mentioned two embodiment, can learn that the user is to pushing the associative operation of content, for example, whether click and check etc., and then learn that whether the user is interested in the propelling movement content, improved the accuracy rate that pushes result.
In order to realize above-described embodiment, the present invention also proposes another kind of according to receiving the device that pushes content.
A kind of device that pushes content that receives comprises: the webpage receiver module, and for receiving webpage, wherein, webpage comprises at least one picture; Picture and designator sending module, picture and the designator for being sent in webpage, selected; And push the content reception module, for receiving the propelling movement content according to picture and designator propelling movement.
Fig. 7 is the structural representation that the reception of another embodiment according to the present invention pushes the device of content.
As shown in Figure 7, receiving the device that pushes content comprises: webpage receiver module 210, picture and designator sending module 220 and propelling movement content reception module 230.
Particularly, webpage receiver module 210 is for receiving webpage, and wherein, webpage comprises at least one picture.More specifically, can be server for example cloud server send webpage to client, the client webpage.At first client sends web-page requests to cloud server, and cloud server sends webpages according to this request to webpage receiver module 210, after client Web page loading, can get comprising at least one picture.For example, client can send web-page requests to cloud server by the application of web class, and webpage receiver module 210 receives the webpage that cloud server sends according to this web-page requests, receives, loads and open at least one picture that this webpage comprises to obtain webpage.
Picture and designator that picture and designator sending module 220 are selected for being sent in webpage.Wherein, designator can comprise use indication and/or object classification identification indication etc.Wherein, designator can be user oneself setting, also can be the client default setting, the identification of object classification is designated as the indication of recognition object classification, as, the interested object list of user, used the indication that is designated as the related content of searching object, as, find the object identified relevant advertisements, find the personage's who identifies associated video etc.Should be appreciated that designator can also comprise other designator, or user-defined designator.
More specifically, the user is after client is obtained at least one picture, can carry out sectional drawing by least one picture in webpage, or the application program of client directly is extracted in the picture in user's sight line or provides information to allow the user select interested picture to obtain Target Photo, and Target Photo is sent to cloud server, be to be understood that, client also can be obtained Target Photo by additive method, picture and designator sending module 220 also specifically for: send webpage carried out to the sectional drawing picture that sectional drawing obtains, or the picture in transmission user sight line, or send the picture of selecting according to the information provided in webpage.Should be appreciated that the picture that the user selects in webpage by client can be one, can be also multiple.
Push content reception module 230 for receiving the propelling movement content according to picture and designator propelling movement.Wherein, push content and can comprise news, video, advertisement, Reiseziel etc.More specifically, after cloud server receives the picture that user that picture and designator sending module 220 send selects in webpage, obtain the content in this picture by object recognition algorithm, and obtain to content relevant propelling movement content with designator by propelling movement algorithm of the prior art according to the content in picture, and this propelling movement content is sent to client, after propelling movement content reception module 230 receives and pushes content, can push content displaying on the former picture of webpage, or any position that is illustrated in webpage is checked with for reference.It will be understood by those skilled in the art that, for new propelling movement algorithm in future, the cloud server of the present embodiment can be used to obtain the propelling movement content relevant to content.
The reception of the embodiment of the present invention pushes the device of content, be sent in picture and the designator selected in webpage, and reception is according to the propelling movement content of the content in the selection picture and designator propelling movement, effectively and fully utilized on the one hand the network picture, improve the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
Fig. 8 be according to the present invention again the reception of another embodiment push the structural representation of the device of content.
As shown in Figure 8, receiving the device that pushes content comprises: webpage receiver module 210, picture and designator sending module 220, propelling movement content reception module 230 and identification information sending module 240.
Particularly, identification information sending module 240 is for sending identification information, wherein, push content reception module 230 also for receiving the propelling movement content pushed according to identification information, this identification information can be the identification information of client or user's account information, and receives and push content according to identification information.Wherein, identification information can be user's account information, can be also the unique ID that client is distributed for cloud server.
The reception of the embodiment of the present invention pushes the device of content, can identification information be sent to cloud server by the identification information sending module, push the content reception module and receive the propelling movement content that cloud server pushes according to identification information, make and receive more exactly corresponding propelling movement content, further promoted user's experience.
Fig. 9 be according to the present invention again the reception of another embodiment push the structural representation of the device of content.
Add statistics codes and identification information in pushing content, as shown in Figure 9, receive the device that pushes content and also comprise operation behavior acquisition module 250 on basis embodiment illustrated in fig. 8.
Particularly, push content and comprise statistics codes and identification information, operation behavior acquisition module 250 is for obtaining by statistics codes for the operation behavior that pushes content; And transmit operation behavior.Wherein, operation behavior can comprise that the user clicks, advertising display etc.
In one embodiment of the invention, identification information sending module 240 is also for operation behavior and identification information are sent to cloud server, so that cloud server is associated operation behavior and identification information.
The reception of the embodiment of the present invention pushes the device of content, the operation behavior acquisition module obtains the user for the operation behavior that pushes content by statistics codes, thereby can learn that the user is to pushing the associative operation of content, for example, whether click is checked etc., and then learn that whether the user is interested in the propelling movement content, improved the accuracy rate that pushes result.
In order to realize above-described embodiment, the present invention also proposes a kind of supplying system.
A kind of supplying system, comprise cloud server and the client of above-described embodiment.
Figure 10 is the structural representation of supplying system according to an embodiment of the invention.
As shown in figure 10, supplying system comprises: cloud server 100 and client 200.
Particularly, the function of obtaining the device that pushes content that the function of cloud server 100 specifically can be embodiment illustrated in fig. 6 with reference to figure 4-.
The function of client 200 specifically can be embodiment illustrated in fig. 9 with reference to figure 7-reception push the function of the device of content.
The supplying system of the embodiment of the present invention, obtain the propelling movement content according to image content and the designator selected, effectively and fully utilize the network picture on the one hand, improved the utilization rate of network picture, can provide more abundant, valuable information according to picture on the other hand.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, a plurality of steps or method can realize with being stored in storer and by software or the firmware of suitable instruction execution system execution.For example, if realize with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: have for data-signal being realized to the discrete logic of the logic gates of logic function, special IC with suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
In the description of this instructions, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means to be contained at least one embodiment of the present invention or example in conjunction with specific features, structure, material or the characteristics of this embodiment or example description.In this manual, the schematic statement of above-mentioned term not necessarily referred to identical embodiment or example.And the specific features of description, structure, material or characteristics can be with suitable mode combinations in any one or more embodiment or example.
Although illustrated and described embodiments of the invention, those having ordinary skill in the art will appreciate that: in the situation that do not break away from principle of the present invention and aim can be carried out multiple variation, modification, replacement and modification to these embodiment, scope of the present invention is limited by claim and equivalent thereof.
Claims (24)
1. one kind is obtained the method that pushes content, it is characterized in that, comprising:
Send webpage, wherein, described webpage comprises at least one picture;
Be received in picture and the designator selected in described webpage;
Obtain the content in the picture of described selection; And
Obtain the propelling movement content according to described content and described designator.
2. method according to claim 1, is characterized in that, the described picture of selecting in described webpage that is received in specifically comprises:
Reception carries out to described webpage the sectional drawing picture that sectional drawing obtains, or
Receive the picture in the user's sight line sent, or
The picture that the information according to providing that reception sends is selected in described webpage.
3. method according to claim 1, is characterized in that, describedly according to described content and described designator, obtains the propelling movement content, specifically comprises:
Obtain the to be pushed content relevant to described content according to described designator; And
According to described designator, content described to be pushed is screened to obtain described propelling movement content.
4. according to the described method of claim 1-3 any one, it is characterized in that, described designator comprises that using indication and/or object classification to identify indicates.
5. according to the described method of claim 1-3 any one, it is characterized in that, also comprise described obtaining according to described content and described designator after pushing content:
Obtain identification information, and push described propelling movement content according to described identification information.
6. method according to claim 5, is characterized in that, also comprises:
Add statistics codes and described identification information in described propelling movement content, wherein, by described statistics codes, obtain the operation behavior for described propelling movement content; And
Receive described operation behavior, and described operation behavior and described identification information are associated.
7. one kind receives the method that pushes content, it is characterized in that, comprising:
Receive webpage, wherein, described webpage comprises at least one picture;
Be sent in picture and the designator selected in described webpage; And
Reception is according to the propelling movement content of described picture and the propelling movement of described designator.
8. method according to claim 7, is characterized in that, the described picture of selecting in described webpage that is sent in specifically comprises:
Transmission carries out to described webpage the sectional drawing picture that sectional drawing obtains, or
Send the picture in user's sight line, or
The picture of selecting in described webpage according to the information provided is provided.
9. method according to claim 7, is characterized in that, described designator comprises that using indication and/or object classification to identify indicates.
10. according to the described method of claim 7-9 any one, it is characterized in that, also comprise:
Send identification information, to receive described propelling movement content according to described identification information.
11. method according to claim 10, is characterized in that, described propelling movement content comprises statistics codes and described identification information, and described method also comprises:
Obtain the operation behavior for described propelling movement content by described statistics codes; And
Send described operation behavior.
12. one kind is obtained the device that pushes content, it is characterized in that, comprising:
The webpage sending module, for sending webpage, wherein, described webpage comprises at least one picture;
Picture and designator receiver module, picture and the designator for being received in described webpage, selected;
The image content acquisition module, for the content of the picture that obtains described selection;
Push the content obtaining module, for according to described content and described designator, obtaining the propelling movement content.
13. device according to claim 12, is characterized in that, described picture and designator receiver module specifically for:
Reception carries out to described webpage the sectional drawing picture that sectional drawing obtains, or
Receive the picture in the user's sight line sent, or
The picture that the information according to providing that reception sends is selected in described webpage.
14. device according to claim 12, is characterized in that, described propelling movement content obtaining module comprises:
Acquiring unit, for obtaining the to be pushed content relevant to described content according to described designator; And
The screening unit, for being screened to obtain described propelling movement content according to described designator to content described to be pushed.
15. according to the described device of claim 12-14 any one, it is characterized in that, described designator comprises that using indication and/or object classification to identify indicates.
16. according to the described device of claim 12-14 any one, it is characterized in that, also comprise:
The identification information acquisition module, for obtaining the identification information of described client, and push described propelling movement content according to described identification information.
17. device according to claim 16, is characterized in that, also comprises:
Add module, in described propelling movement content, adding statistics codes and described identification information, wherein, according to described statistics codes, obtain the operation behavior for described propelling movement content.
18. device according to claim 17, is characterized in that, described identification information acquisition module is also for receiving the described operation behavior of transmission, and described operation behavior and described identification information are associated.
19. one kind receives the device that pushes content, it is characterized in that, comprising:
The webpage receiver module, for receiving webpage, wherein, described webpage comprises at least one picture;
Picture and designator sending module, picture and the designator for being sent in described webpage, selected; And
Push the content reception module, for receiving the propelling movement content according to described picture and the propelling movement of described designator.
20. device according to claim 19, described picture and designator sending module specifically for:
Transmission carries out to described webpage the sectional drawing picture that sectional drawing obtains, or
Send the picture in user's sight line, or
The picture of selecting in described webpage according to the information provided is provided.
21. device according to claim 19, is characterized in that, described designator comprises that using indication and/or object classification to identify indicates.
22. according to the described device of claim 19-21 any one, it is characterized in that, also comprise:
The identification information sending module, for sending identification information;
Wherein, described propelling movement content reception module is also for receiving described propelling movement content according to described identification information.
23. device according to claim 22, is characterized in that, described propelling movement content comprises statistics codes and described identification information, and described device also comprises:
The operation behavior acquisition module, for obtaining the operation behavior for described propelling movement content by described statistics codes; And
Wherein, described identification information sending module is also for sending described operation behavior.
24. a supplying system, is characterized in that, comprising:
According to the described device that pushes content that obtains of claim 12-18 any one; And
According to claim 19-23 any one, described reception pushes the device of content.
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